WE DON’T WAIT FOR AUDIENCES.
WE GO TO THEM.
For generations, entertainment asked audiences to come to it.
To the theatre. The cinema. The television. The platform.
That is changing.
For the first time in storytelling history, stories can be created for the screens audiences carry, the platforms they use and the viewing moments they have.
PHOENIX Eleven 22 is an independent production company built for our cultural and behavioral shift.
We develop, package and produce original entertainment for vertical platforms, while bringing what this new format is teaching us into traditional film, television and emerging forms of storytelling.
We believe the next era of entertainment isn’t about asking audiences to change their behavior.
It’s about creating a new way to connect.
WE’VE HELPED BUILD THE NEW SYSTEM.
Our team has worked inside digital media and the vertical microdrama ecosystem since its formative years, across development, production, performance, advocacy and industry-building.
We’ve worked alongside the writers, actors, directors, producers, crews, platforms and fans helping shape the creative and production language of this new format.
That experience informs what we make, who we make it with and how we make it.
OUR TEAM
Alicia Read
Alicia Read is an actor, writer, and producer whose screen work has reached 450M+ viewers across leading vertical platforms including ReelShort, GoodShort, and Dramawave. Known for her emotionally intelligent performances and creative range, she has become one of the defining faces of vertical storytelling. She recently co-produced/co-starred in the first ReelShort Original developed in Canada.
With more than 20 years in the luxury beauty industry, Alicia is a seasoned executive who has led major campaigns with Vogue, Harper’s Bazaar, Neiman Marcus, and goop. A storyteller at heart, she now channels that expertise as co-founder of the VFSSA, the first alliance for vertical entertainment professionals, supporting a sustainable entertainment ecosystem in Canada that bridges artistry, innovation, and opportunity.
Co-Founder
Co-FounderKelli D. McLeod
Kelli D. McLeod is a veteran entertainer, creative consultant, producer, and talent agent at Play Management. With a life-long career of performance, producing, choreography, direction, education, and talent management, Kelli has a rare 360-degree perspective on the entertainment industry. An alumni of The Canadian College of Performing Arts, with international training in Los Angeles, New York, and London, she couples deep artistic rigor with a sharp strategic eye.
Drawing on almost two decades as an artistic director and entertainment entrepreneur, Kelli leverages her vast artistic experience and understanding to guide and represent premier actors/creators in the rapidly evolving new digital entertainment. Based on the west coast, Kelli remains a dedicated advocate of artists, continuing to champion organic creative, expression with our new tools and technology.